The ILS Team - Avi's Interview with Canvas Rebel Magazine

This thing started in our home office in 2008 with my siblings and parents. No employees, just pure love from a family that wanted to make a lasting impact in our community.

After my younger siblings learned that they had to actually “work” to participate in the magic we were building – they bailed. Leaving my Pops and I to run the show.

This was the case for many years, with us calling on friends and family to help when things got heavy and busy. We did this for many years and out grew the home office to taking over the garage.

Shortly after that, we outgrew that and had to get some warehouse space. We were soaping!!

With my pops tending to our family and working his career – I was left to man the ship we built.

Friends coming and going and helping with the simplest task and – hiring only to find out, I don’t need employees.

What i needed was to get my head on straight.

Build the systems. Build the processes. Build the machine so well that it can run as smoothly as possible with little to no help.

And so, that is what i did from 2008 till about 2015 and it was going OK.

At this point, I couldn’t wear all the hats that were required of me.

I was stamping our boxes, shipping soap, taking photos, building the website, replying to customers’ inquiries, growing business with wholesale partnerships, and keeping things fresh by experimenting and researching.

Something had to change – I was the weakest link in the chain. I was holding the business back from flourishing into what it has become today.